Brand Marketing: How to market your brand

Marketing is one of the most important factors for the success of business and economic activities, and with the growing role of technology and the widespread use of the Internet in the various activities of our daily lives, it was natural for various commercial, industrial, and investment institutions to rely on it and exploit its ability to access unlimited numbers of people in the promotion of its activities and products, hence the so-called "e-marketing" or online marketing, let's discuss electronic marketing and traditional marketing.

E-marketing

Electronic or modern marketing is intended to promote, sell and buy through internet-based means, and there are many electronic marketing channels, most notably through various social media sites (Facebook, Twitter- Instagram), search engines, e-stores, email, smartphones, websites, and various applications.

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Traditional marketing concept

Traditional marketing is done through traditional methods of offering the product for sale in stores and outlets of various companies, and advertising may be limited to television or advertisements printed through newspapers and magazines as well as radio, or even through direct communication between the company representative and the consumer.

Advantages and disadvantages of e-marketing, traditional marketing, and whichever is better

E-marketing outperforms traditional marketing significantly, as it is less expensive and easier to reach large and unlimited numbers of people in different regions of the world, where geographical dimension in no way affects it and is better able to communicate and explain the advantages of the product or service advertised through written text, attractive images, and videos.

It also facilitates the frequency of marketing messages through electronic channels, helping to remain stuck in the consumer's mind as much time as possible, and giving producers a great opportunity to reach a specific audience, whether in a particular geographical range, age group, or even gender.

Traditional marketing, on the other hand, requires exorbitant amounts and hard effort to reach the consumer and it is difficult to achieve selectivity or deliver the advertising message to a particular group, as well as the difficulty of repeating the message at close intervals due to cost.

But in fact, there is a very important point when comparing e-marketing with traditional marketing, namely credibility, as many consumers still consider traditional marketing to be more credible than e-marketing because it is difficult to ascertain what came with the e-mail only after the product experience because most of it is purchased remotely.

At the same time, online marketing requires a lot of innovation and creativity to maximize attraction and persuasion for the target audience, and marketing experts usually recommend applying the success rule of e-marketing products and services at 80% compared to 20% of normal marketing methods.