Traditional marketing needs the owner of every activity or business to make this business or activity greater than others, and most people hear about it to accept it, so he resorts to shopping, which is a publicity and dissemination of the products and goods of this activity or business, which is used many ways that help to achieve the purpose of shopping.
Traditional shopping definition
· Traditional shopping is an application of a range of strategies and tactics through which sales for the business are increased.
· This shopping will help increase income and develop this activity as well as its future expansion, and this shopping will be through television, radio, magazines, newspapers, and paper publications.
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Traditional shopping methods
Traditional shopping to increase sales of a business and to complete marketing plans depends on a range of ways and methods that can be followed, which are as follows:
- Road ads: These advertisements are intended to be placed on platforms dedicated to these advertisements by the state, or a building is rented to be dedicated to the development of these advertisements, but one of the drawbacks of this method is that it is considered an expensive method, but it is one of the most prominent methods used in traditional shopping.
Paper advertisements: They are called brochures or small summaries through which the mechanism for service work, activity, or product advantages is clarified, and these advertisements are distributed in the target areas of their audience, and the owners of the activity must study the distribution phase well and accurately to obtain the best results and reach the actual target.
- Publishing paper periodicals: These patrols are intended for newspapers, newspapers, and magazines, which are issued either on a daily, weekly, monthly, or even quarterly basis, and it is necessary to know where these patrols will be distributed before booking the advertising space to determine the interest of the target group of this product or service.
Personal cards: These cards are intended to be printed to illustrate the work done by people with the economic effects of providing the product or service, and these cards increase awareness about the brand and make it widespread as these cards begin to be distributed.
Traditional shopping features
Traditional shopping has many advantages from its many use by business owners, as evidenced by the following:
· Traditional shopping targets real people who are already interested in the products or services provided.
· Traditional shopping results in direct contact with customers, increasing customer confidence.
· Traditional shopping is longer than e-shopping, as paper publications will not be quickly destroyed by people carrying them.
· Experience has shown that traditional shopping results are good, although expensive.
The disadvantages of traditional shopping
Traditional shopping has some drawbacks that are not used, including:
· It's very expensive, as ad offers can reach tens of thousands of dollars to book an ad space somewhere.
· Traditional shopping has many risks, as the likelihood of undoing it is almost non-existent and can lead to losses.
· Traditional shopping cannot be experimented with, as it depends heavily on luck.
· Traditional shopping is based on random statistics, which are really often not accurate.
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