The commercial world has become primarily dependent on brand marketing (or so-called Brand marketing), due to its strength in highlighting the quality of a company's products and services, thus creating a long-term relationship with consumers, and therefore entrepreneurs rely on brand marketing as a solution to overcome many problems.
The importance of brand in marketing:.png)
.png)
The importance of brand or brand in marketing lies in:
Strengthen the relationship with customers and make them "lawyers" on brand and its products.
Reducing advertising costs because they take the highest percentage in the marketing process.
Establishing the brand and its services/products in the mind of potential customers.
Strong knowledge of customers, their actions and desires.
The brand increases customer confidence.
Strengthening the competitive advantage in the market.
The brand also plays a major role in raising the value of the company.
Create a continental and stimulating climate for workers within the company.
Many benefits...
Read more ... The importance of brand marketing
Brand or brand types:
There are many brand types, but we can stare them in the following types:
Personal brand: We mean creating an individual brand for someone, and its goal is to advertise a person as an empowered person in a field, for example Kevin Hart is a comedy person who has worked his whole life to create a brand for his or herself.
Service Brand: They are all companies that work in the field of services and wedker for example insurance company AXA.
Industrial companies: they are companies that manufacture the product, such as companies that manufacture cars.
Commercial companies: they are companies that work in commerce i.e. buy and sell products
Electronic Brand: Includes all kinds of brand that we have already talked about, and Amazon is the best example
Brand building or brand:
After we know what brand marketing, types, and importance are, let's discuss how to build a brand, it's no secret that it's not easy, and it needs in-depth know-how in brand marketing:
Market Study: This is the first stage in brand marketing that you should address accurately, because the market study enables you to know both the demand for the product/service, the competition in the market, and the value that your brand should offer, so knowing the demand enables you to answer: Is there a demand for the product? Will the product be sold for a long time Evergreen? At what price should I sell the product? Knowing after their actions and desires, studying competition and offering competitive value is a necessity for any brand to keep you alive in a world of trade war, and there are many ways you can use it and remember, for example: SWOT, PESTEL ...
The visual identity of brand marketing: I mean everything that is visible in your brand, i.e. logo logo, colors, etc., I think most designers will agree that simplicity is the best, and that any brand depends on less than 3 colors at most, Amazon as brand depends on yellow and orange, and Netflix depends on red, while Anui depends on violet, because the human mind can attribute every color to Brand, which makes The brand takes root in the minds of customers.
Brand marketing philosophy: Brand or Brand is not only about everything that is visible, it is a deep philosophy, as Seth Codin put it: "Brand is a set of expectations, memories, stories and relationships that are taken into account together by the consumer in order to choose one product or service over another."
Brand Marketing (Brand Marketing):
Now that you've built your own brand, let's go about how to market it:
Brand awareness: Or brand marketing and brand awareness is a necessary process before you start achieving sales, through which you must rely on advertising to introduce your brand to the customers, and so to establish it in their minds, and at this stage you should not focus on sales as much as you should focus on your brand months, and it has become easier than electronic marketing and my father through which you can rely on marketing about Social Media's way of introducing the brand, this is the so-called online brand marketing.
Building a gem base: After you have made awareness or marketing the brand, visitors and people who are curious will come to you, so you should start creating a relationship with them such as following you in social media accounts, or signing up for your mailing list... Etc., you can only do this if you give them added "value", such as tips, explanations, assistance... This is also part of the brand's marketing, which will make them feel grateful to you and ready to do whatever they are asked to do, and note that we are still not thinking about selling and making a profit.
Product/Services Offer: Let you know that people don't like ads, so you have to be smart in choosing the way advertising doesn't clearly show that it's an ad, and in order to do this think carefully about the value that a customer will gain from buying the product, here I'm not talking about the characteristics and features, but the value, for example when you buy KitKat it's often a break, because the company marketed the product in a way that has a break... Have a kitkat, or when you go to starbucks you are not looking for good coffee but prestige.... And all because of the company's well-planned brand marketing.
Referral: You should not market a brand stronger than the traditional method of word of mouth, and it is better to replace someone who has tried the product/service, so you should make your customers, in a smart way, act as sales agents for your brand, and that's what will bring you new customers and faithful.
Monitoring: An essential step in brand marketing is to monitor customers' opinions, what is said about your brand, what competitors do to bypass you, ... Etc., you should be aware of what is going on around you, which will ensure your survival because instead you will improve what needs to be improved, and maintain what is excellent.
Social work: One of the important things in any brand marketing is to work as a social worker, and to provide free assistance what sears brand name in the market, the company Anui for example is doing the extermination of "Deir Edek" not for the love of the people but to highlight its place in the mind of customers... It doesn't have to be too expensive, but little is too much for some, all of which is indirectly marketing the brand.
Reliance on CRM: What I mean is to manage the relationship with customers, i.e. to analyze and improve the strength of brand or brand marketing in fulfilling the wishes of customers.
In conclusion, you should know that the world has gone and is still on the path of brand marketing, something you should think about at an earlier stage, and with technological development, it has become very easy and requires a short time and less capital thanks to e-marketing and e-commerce, in addition to the power of social sites and advertising platforms in you.
Read more ... Brand vs. Product Marketing
Post a Comment