Brand Marketing: How to market your brand

Many people wonder about the best successful marketing methods used to ensure customer satisfaction, increase product sales or promotion or promote brands. Marketing does not necessarily depend on traditional methods of direct messaging, plans, strategies, and advertising, as it can market any product or service using different channels, most notably social media platforms or networks that have become important in advertising and marketing, especially since these sites have contributed to the development of innovative ways to help companies and entrepreneurs promote their products and quickly reach their target customers and at costs not comparable to the costs of traditional media and marketing.

The saying "ask tried", I believe, translates to the current reality of marketing through social media channels, where it has become a stand-alone profession and a very profitable livelihood for a large group of individuals who have mastered the art of electronic blogging until they are credited with the title of "blogger", and a large number of companies are now moving towards allocating a large part of their annual budget to these services.

The new indirect marketing depends mainly on the sense of sight and making the product look as best as possible, making the door to excellence for directors and designers open to unleashing their imagination to innovate in their ideas and implement them on the ground. As the cameras and displays develop, you can see things as real in front of you through phone screens that go beyond the limits of intelligence, which makes it imperative that you stay away from monotony and imitation because society, specifically the category you want to target, has become more open, and they can check any product or service through the push of a button on the revolutionary search site "Google", which will allow them to check the details of your life and relatives as well.

The world's major companies are making every effort to capture the sense of sight, urging you to spend large amounts continuously to buy their endless versions of the product itself. For example, traditional marketing strategies and methods make you buy the product for the first time, but buying upgraded copies takes a lot of effort from the company. Through social media, the way to reach the target segment and possibly the target person is much easier than usual.

A simple example of indirect marketing is that you need a high-quality digital camera and a wheeled camera to ensure you get a wide view of the desired quality, and you can add appropriate soundtracks that will garner thousands of views, and you may be nominated for an Oscar! Through a personal experience that I wanted to verify how affected people were by the indirect marketing style, I used my smartphone to photograph myself while eating green almond grains, where I made the picture look funny, using some ready-made filters via Snapchat, so I started repeating the process with the diversification of scenes, and made it a drama series, the main hero of which is "Almonds"! The result? I was able to arouse the curiosity of the people who eagerly followed the episodes of this series, while my friends did not stop trading them continuously, and many of them even bought green almonds.

The method is very simple and doesn't need many complications – first identify the idea of the product or service you want to market, then add a little creativity and distinctive artistic touches, and some attractive music, to get an amazing result that would probably cost you a lot of money if you adopted the traditional methods of the old, to get the same result through modern marketing methods.

Read more ... What is the traditional marketing plan?